Puerto Vallarta and Riviera Nayarit are a world-class brand in meeting tourism. What are the strategic advantages of the bay for this growing industry?
According to specialists in the field, meeting tourism is one of the most noble and stable segments of the industry. What makes this niche generate attractive benefits for the different destinations? What geographic scenarios are emerging as ideal?
Meetings tourism is important because it operates as a trigger for investment, economic growth and business development. It is an essential means for the transmission of ideas, experiences and knowledge and contributes to enhancing the reputation of host cities.
Since its origins, tourism has been promoted as the "leisure and wellness" industry. However, the work activity is not exempt from requiring the minimum inputs to ensure that a group of people who meet together to carry out activities related to a topic, work or business can have the greatest comfort during the process. Thus, meeting tourism became relevant and was considered as a market niche in which organizers, intermediaries and operators have the challenge of becoming the best hosts for that group of people who move to a tourist destination for that purpose.
STRENGTHS OF MEETING TOURISM
Mexico's tourism success in recent years, as well as its positioning in the events market, represents a strength for the continuity of international meetings. This is the result of the confidence generated by the quality of the services provided by the different tourism service providers, which are related to the following factors.
This is part of a series of strategies implemented by organizers, conference professionals, venue managers and hoteliers to meet the demands of this market niche.
ADVANTAGES OF BAHIA DE BANDERAS FOR THE ACTIVITY
Puerto Vallarta & Riviera Nayarit represents one of the five best positioned destinations in the consumer's mind in Mexico. This generates that different organizers contemplate the destination as a venue for their events.
MEETING TOURISM: BENEFITS FOR THE SECTOR
Meeting tourism generates great benefits for the tourism sector. Among others, we can mention the following:
The International Congress and Convention Association (ICCA) ranked Mexico 21st in 2016, among the nations where the most important congresses and conventions are organized. events of this nature. The goal is to continue positioning the industry and improve the ranking of the Vallarta-Nayarit brand as one of the favorite destinations for meeting tourism.
Source: The most beautiful bay