Banderas Bay, an ideal setting for meeting tourism

Puerto Vallarta and Riviera Nayarit are a world-class brand in meeting tourism. What are the strategic advantages of the bay for this growing industry?

According to specialists in the field, meeting tourism is one of the most noble and stable segments of the industry. What makes this niche generate attractive benefits for the different destinations? What geographic scenarios are emerging as ideal?

Meetings tourism is important because it operates as a trigger for investment, economic growth and business development. It is an essential means for the transmission of ideas, experiences and knowledge and contributes to enhancing the reputation of host cities.

Since its origins, tourism has been promoted as the "leisure and wellness" industry. However, the work activity is not exempt from requiring the minimum inputs to ensure that a group of people who meet together to carry out activities related to a topic, work or business can have the greatest comfort during the process. Thus, meeting tourism became relevant and was considered as a market niche in which organizers, intermediaries and operators have the challenge of becoming the best hosts for that group of people who move to a tourist destination for that purpose.


Mexico's tourism success in recent years, as well as its positioning in the events market, represents a strength for the continuity of international meetings. This is the result of the confidence generated by the quality of the services provided by the different tourism service providers, which are related to the following factors.

  • The hotels and tourist service providers have been characterized by their excellent treatment to the guest or client, which has generated an important position in the ranking when choosing the place for their business meetings.
  • They provide attentions to the client or guest with warm hospitality.
  • In recent years there has been a growth in the hotel infrastructure and in the number of hotels and meeting facilities.
  • The competitiveness of this segment has increased at the international level, which in turn has generated constant training for suppliers and businessmen in the industry to improve quality standards.

This is part of a series of strategies implemented by organizers, conference professionals, venue managers and hoteliers to meet the demands of this market niche.


Puerto Vallarta & Riviera Nayarit represents one of the five best positioned destinations in the consumer's mind in Mexico. This generates that different organizers contemplate the destination as a venue for their events.

  • Its hotel offer is varied and has the necessary infrastructure. to compete with other national and international destinations.
  • Organizers, intermediaries and operators have mastered a different language from that of the familiar leisure tourismin which the names of Puerto Vallarta and Riviera Nayarit are already positioned in the market.
  • Sun and beach are the ideal setting for meeting tourism. The name of a sun and beach tourist destination increases up to 32% the participation of congress participants and/or visitors in this type of forum.


Meeting tourism generates great benefits for the tourism sector. Among others, we can mention the following:

  • Promotes the creation and development of micro, small and medium-sized enterprises.
  • Improved occupancy in low seasons by up to 42%
  • It increases the average stay in the destination by up to 5.3 nights per visitor.
  • Regulates the seasonality of tourism demand.
  • It contributes to a 38% increase in average visitor spending.
  • It generates the creation of multiple programs and activities for accompanying persons.
  • Supports the generation and distribution of tourism income in the localities.

The International Congress and Convention Association (ICCA) ranked Mexico 21st in 2016, among the nations where the most important congresses and conventions are organized. events of this nature. The goal is to continue positioning the industry and improve the ranking of the Vallarta-Nayarit brand as one of the favorite destinations for meeting tourism.

Source: The most beautiful bay

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